History of Jeans
You probably know Vivienne Westwood as the British fashion designer who brought punk fashion into the mainstream. And also as the designer of Carrie Bradshaw's wedding dress in the Sex and the City movie. And you probably know Lee Jeans as the brand of all-American jeans. Sounds like an unlikely pairing, but now the two are teaming up!
If you're anything like me, you think of Lee jeans as being pretty bland and boring. I haven't worn them since I was a child and haven't even considered them. In today's world of fancy designer jeans, it seems Lee would need to do something to reach any demographic other than the much older and much younger.
And it sounds like a collaboration with Vivienne Westwood is the perfect way to go! The collection will include super skinny jeans, bondage jeans, and microshorts. There will even be some metallic jeans. Wow! But would you expect anything less from Vivienne Westwood? The line will range in price from $128 to $320, aligning it with other designer denim.
>> more of the story in... Timelife Feb Issue